We worked with Nikki for 10 years and always respected her sound and experienced strategic support. She is not only very experienced in the industry, but really thinks on behalf of the consumers and their needs, which marries up very well to create big success in business delivery. We achieved so much together and wouldn’t hesitate to recommend her service.
I first met Nikki at the start of the pandemic when stepping back into our business after retirement. She pragmatically and capably helped me get our marketing back under control by reducing unnecessary costs and ensuring everything was value for money.
Nikki was organised and supportive throughout her years working for us, always putting the business first in decision making. Nikki thinks like a business owner, and she was always keen on ensuring we hire people who “get things done.
https://www.headlandhotel.co.uk/
Nikki’s expertise on the attractions sector is second to none. She has a deep understanding of the UK marketplace and the operational experience to help her clients excel. Working together as a team on a major national attraction project was a pleasure and she’s a great partner to work with.
Nikki Smith is able to bring (at least) three very rare and valuable skills to the table:
1. The insight that only comes from real experience, of what is required to communicate with visitor attraction consumers. Too many in our industry are locked in B to B thinking, not the clarity of B to C thinking that actually sells tickets.
2. The warmth of personality, intellect and easy going demeanour that makes her immediately an intrinsic and invaluable part of the Client team.
3. An intuitive understanding of what it’s like to be a Client in the bums on seats business, with all of the operational and project constraints and challenges that come with that position……no doubt a natural outcome of her extensive experience at the coal face of attractions operations.
She offers a service that is as invaluable as it is accessible. A rare combination indeed!
The Visitor Attraction Company
I have worked with Nikki for many years. She is one of a rare breed of marketers who works from concept to reality, delivering marketing solutions which focus on achieving positive results. As an experienced operator as well as marketer, she has a keen understanding of the business and is able to inspire and support management teams to ensure marketing strategies are fully embraced by the whole team to help maximize visitor numbers, increase spend and develop the overall visitor experience.
I have known Nikki for more years than I care to remember, right back to when we both worked for Vardon Attractions (before it became the Merlin Group) She was always the one who was going to succeed so when we were looking for PR and other support at the Treasure Houses of England it was, as they say, a no brainer to employ her to undertake that role for us.
The Group comprises ten of the most magnificent and significant stately homes in the UK and since we engaged her she definitely become the ‘11th manager’ in the Group.
The Treasure Houses of England
I am very pleased to be able to offer my testimonial for Nikki Smith.
The Royal Gunpowder Mills is a visitor attraction that has, since its conception, struggled to deliver in a number of key areas. Flamingo were tasked with improving our brand recognition, helping us to meet customer expectations and to develop a marketing strategy and associated operating budget.
With Flamingo on board, we have re-branded and developed a five year marketing strategy that is already paying dividends – our visitor numbers have increased significantly, our customer satisfaction levels are much higher and there is growing brand recognition.
But Flamingo offer much more, Nikki has become a key member of the team, she is respected and liked and because of her many levels of experience within tourism and leisure, she has been able to offer advice in many other areas of the business.
Flamingo are an excellent company led by an exceptional professional.
She understands the unique demands of each business and has been able to provide localised, affordable support for landlords as well as effective global initiatives which have resulted in a measurable increase of business.
