visitor marketing home - Marketing Expertise for Visitor Attractions

Helping Visitor Attractions and Tourism Experiences maximise marketing effort

Marketing Expertise for Visitor Attractions

Let us help maximise your marketing.

Fresh perspectives and big ideas, planning, inspiration, tactics and strategy, up close and day-to-day,: our experience covers every element of marketing visitor attractions and tourism experiences.

Founder Nikki Smith has spent over 30 years devising and delivering marketing strategy and communications for Visitor Attractions, Aquariums, Historic Houses, Museums, Theme Parks, Heritage Sites, Exhibitions, Experiences and Events.

Take your marketing to the next level; tap into her expertise and experience.

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Who Do We Help?

  • Existing Visitor Attractions
  • Pioneering New Ventures
  • Ambitious Diversifiers
  • Agencies & Consultants

What Can We Help With?

  • Developing Marketing Strategy
  • Marketing Audits & Budget Reviews
  • Practical Planning & Communication Programmes
  • Marketing Team Development
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The Visitor-Marketing Consultancy

A specialist in marketing strategy and communications planning for visitor attractions with extensive practical experience promoting Aquariums, Historic Houses, Museums, Theme Parks, Heritage Sites, Exhibitions, Experiences and Events across the UK.

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Blenheim Palace

Experience

From Historic Houses to Theme Parks, Zoos and Aquariums, Hotels to Holiday Parks, Breweries, and Vineyards to Brand centres and family entertainment we have experience working with a whole range of tourism clients.

Headland hotel
Trevornick
leeds castle
tGull rocks beach
Hoghton Tower
ignite
treasure trails
christmas trails
blenheim palace
Birdland
flambards
treasure houses of england
The Mary Rose
raymond gubbay
Newhave Fort
wire and sky
pirates quest
blue planet
blue reef
bowood
deep sea world
lakes aquarium
Longleat
lusty glaze
oakwood
oceanarium
One 2 Eleven
orbit
port
sealife
seal sanctuary
smugglers
the dungeons
wookey hole
world of wedgwood
 

Testimonials

We worked with Nikki for 10 years and always respected her sound and experienced strategic support. She is not only very experienced in the industry, but really thinks on behalf of the consumers and their needs, which marries up very well to create big success in business delivery. We achieved so much together and wouldn’t hesitate to recommend her service.

Stephanie Duncan, Marketing & Communications Director, Blenheim

Nikki was organised and supportive throughout her years working for us, always putting the business first in decision making. Nikki thinks like a business owner.

Through the pandemic, she pragmatically and capably helped me get our marketing back under control by reducing unnecessary costs and ensuring everything was value for money.

Carolyn Armstrong, Director, The Headland Hotel & Spa

Nikki’s expertise on the attractions sector is second to none. She has a deep understanding of the UK marketplace and the operational experience to help her clients excel. Working together as a team on a major national attraction project was a pleasure and she’s a great partner to work with.

Simon Bradley Marketing

Simon Bradley Marketing

Nikki Smith is able to bring (at least) three very rare and valuable skills to the table:  The insight that only comes from real experience, of what is required to communicate with visitor attraction consumers…

Tim Rusby, Managing Director, The Visitor Attraction Company

I have worked with Nikki for many years. She is one of a rare breed of marketers who works from concept to reality, delivering marketing solutions which focus on achieving positive results….

Ian Cunningham, Managing Director, Livingstone Leisure

I have known Nikki for many years from Vardon Attractions. She was always the one who was going to succeed and we employed her to support Treasure Houses of England with PR

The Group comprises ten of the most magnificent and significant stately homes in the UK and since we engaged her she definitely became the ‘11th manager’ in the Group.

Stephen Munn, Chairman, Treasure Houses of England / Marketing Director Beaulieu

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Take your marketing to the next level; tap into Nikki's expertise and experience.

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