Nikki Smith is able to bring (at least) three very rare and valuable skills to the table:
1. The insight that only comes from real experience, of what is required to communicate with visitor attraction consumers. Too many in our industry are locked in B to B thinking, not the clarity of B to C thinking that actually sells tickets.
2. The warmth of personality, intellect and easy going demeanour that makes her immediately an intrinsic and invaluable part of the Client team.
3. An intuitive understanding of what it’s like to be a Client in the bums on seats business, with all of the operational and project constraints and challenges that come with that position……no doubt a natural outcome of her extensive experience at the coal face of attractions operations.
She offers a service that is as invaluable as it is accessible. A rare combination indeed!
